We created the new brand platform for the Australian Navy. This was a gruelling two and a half year process full of frustrating research, endless presentations and more decks than a rebellious teenage posse owns.
In the end pretty proud to have made work that’s a bit more interesting than your standard military montage.
We also made the FAQ page a bit less dry by turning them into NAVY GIFs. This was like late 2015 so I’m “on fleek” (I hope I’m using that term correctly).
The outdoor below was digital and lenticular so it flicked to uniform when you walked past it. The magic of advertising…